Privacy Policy

This Privacy Policy describes how our online platform collects, uses, and protects your personal information when you use our services related to public guides on CAPUFE electronic tolls, usage instructions, and tourist information in Mexico. We are committed to protecting your privacy and handling your data in an open and transparent manner, in compliance with applicable data protection laws, including the General Data Protection Regulation (GDPR) to the extent it applies, and Mexican data protection regulations.

1. Information We Collect

Our service, which primarily provides information and does not sell TAG devices, generally does not require you to provide personal identification information to access our public guides. However, in certain instances, we may collect minimal data to improve your experience or provide requested services.

• Information You Voluntarily Provide: If you choose to contact us for support or inquiries, you may provide your name and email address. We collect this information solely to respond to your communication.
• Usage Data: We may collect non-personal information about how our site is accessed and used. This Usage Data may include information such as your computer's Internet Protocol (IP) address (anonymized), browser type, browser version, the pages of our service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data. This data is used to analyze trends, administer the site, track users' movements around the site, and gather demographic information for aggregate use.
• Cookies and Tracking Technologies: Our site may use cookies and similar tracking technologies to track the activity on our service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

2. How We Use Your Information

Your information, to the extent it is collected, is used for the following purposes:

• To provide and maintain our service, offering clear and practical information for drivers.
• To notify you about changes to our service.
• To allow you to participate in interactive features of our service when you choose to do so.
• To provide customer support and respond to your inquiries.
• To monitor the usage of our service and improve its functionality and content.
• To detect, prevent, and address technical issues.

3. Legal Basis for Processing Personal Data

We will only process your personal data where we have a legal basis to do so. The legal bases upon which we rely include:

• Consent: Where you have given us clear consent to process your personal data for a specific purpose (e.g., when you voluntarily contact us).
• Legitimate Interests: Where processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., for direct marketing purposes, for fraud prevention, for network and information security).
• Legal Obligation: Where processing is necessary for compliance with a legal obligation to which we are subject.

4. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our service, or we are legally obligated to retain this data for longer periods.

5. Data Transfer

Your information, including personal data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside Mexico and choose to provide information to us, please note that we transfer the data, including personal data, to Mexico and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

6. Disclosure of Your Information

We may disclose your personal data in the good faith belief that such action is necessary to:

• Comply with a legal obligation.
• Protect and defend our rights or property.
• Prevent or investigate possible wrongdoing in connection with the service.
• Protect the personal safety of users of the service or the public.
• Protect against legal liability.

7. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

8. Your Data Protection Rights

Depending on your location and applicable law, you may have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data. You may have the following data protection rights:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You also have the right to withdraw your consent at any time where we relied on your consent to process your personal information.

To exercise any of these rights, please contact us at the address provided below. We may ask you to verify your identity before responding to such requests.

9. Links to Other Sites

Our service may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

10. Children's Privacy

Our service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Telephone: +52 55 7777 9999